Victoria

Victoria is the smallest of the mainland states in size but the second most populated. Melbourne is the capital and is Australia’s second most populated city. During the gold rush of the 1850s, it became one of the world’s largest and wealthiest cities. Melbourne is sometimes referred to as the “cultural capital of Australia” and is the birthplace of Australian film, television, art, dance and music. Victorians’ enthusiasm for sport is also legendary and this is where Australian Rules football began.

Victoria’s climate is marked by a range of different climate zones, from the hot, dry regions of the northwest to the alpine snowfields in the northeast. Average annual rainfall ranges from less than 250 millimetres in parts to in excess of 1800 millimetres over some of the mountainous regions. Melbourne has a reputation for its changeable weather, but as a general rule, the city enjoys a temperate climate with warm to hot summers; mild, balmy springs and autumns; and cool winters. Temperatures average 25°C in summer and 14°C in winter. Rainfall is highest from May to October.

Whether you adore the arts or love the great outdoors, Victoria has something for you. The state is packed with both scenic and cultural attractions – from striking public spaces like Federation Square and state-of-the-art museums to heritage sites and rare wildlife. Discover the cafes and bars of Melbourne’s gothic laneways and drive the Great Ocean Road. Wind your way through the wineries of the Yarra Valley or Mornington Peninsula and chug down the Murray in a paddle-steamer. Swim with dolphins on Mornington Peninsula and see fairy penguins on Phillip Island. Trek the rugged Grampians then relax in a Daylesford health spa. Bushwalk Gippsland’s coastal wilderness, hit the High Country slopes, explore the grand architecture of a Goldfields town or ride the famous Puffing Billy Steam Railway through the picturesque Dandenong Ranges.

Information on domestic consumers, including tourism facts, quarterly indicators, market sectors and activities, accommodation, business events and future trends can all be found on the STO’s corporate websites and links have been provided under each state and region.

Industry Resources

CREDITS

Map of Tourism Regions in Victoria, Australia

Victoria

Iconic Country Style Cottage in Historic Wine Village

Iconic Country Style Cottage in Historic Wine Village

$424,000 neg
Grampians
Here is a unique and rare opportunity to purchase one of Great Western's most iconic and historically significant homes. In the property’s 108-year history this is only the 3rd time it has been offered for sale. . This beautiful 3-bedroom Victorian cottage was originally the residence of Great Western’s Blacksmith and has been tastefully renovated into an impressive modern home yet still retains many of its original historical features & charm with Baltic pine floors & ceilings and open red brick fireplaces. The large modern kitchen offers plenty of space and functionality with double ov... 
Samaria Farm

Samaria Farm

$1,200,000
High Country
Are your creative and adventurous senses ready for life’s next chapter? If so Samaria Farm could just be the perfect destination for you. Located in Victoria’s fertile North East, 20 minutes from Benalla and 35 minutes from Mansfield, on a sealed road, this unique Agri business and lifestyle property offers a variety of income streams. The owners of this stunning property refer to it as their “garden of eden”. Located in the foothills of Mount Samaria National Park this property has been designed to enjoy the breathtaking views across the valleys to the North. With a circa 1880’s 3-bedro... 
Arcadia Cottages

Arcadia Cottages

$2,950,000 - $3,150,000
Yarra Valley & Dandenong Ranges
A rare opportunity to secure one of the area’s most highly regarded hospitality icons in the heart of the idyllic Dandenong Ranges. This sustainable full time business has allowed the owners of Arcadia Cottages to live, work, play and raise a family all without leaving home. It is rare to find a package that includes a proven business record and an idyllic lifestyle all in one place and just an hour from Melbourne. The heart of the business is the 4 private cottages hidden amongst the 2.4 acres of sun-soaked north facing gardens with ornamental ponds, ancient oaks, rhododendrons and maje...